PRINCIPLES OF MARKETING

This Principles of Marketing course is more than just learning the basic components of marketing it provides students with fundamental knowledge of how products and brands succeed, fail or become the next great innovative product. Students are introduced early in the course to the functions of marketing by providing them the challenge to market  and design t-shirts, for the home coming game, and other sporting apparel to be marketed through out the year. Students will also learn the basics of sales and advertising and how these two functions of marketing influence or buying behaviors and directly impact our marketplace economy.

The second half of the year students will explore different marketing strategies that apply to new marketing mediums such as Sports, Entertainment, Travel, and E-Commerce. Students will accomplish this through the benefit of lecture, hands-on business activities and projects. The course will utilize group and class activities. Other topics include: trends and innovations, product management and careers in marketing. This course may be used as part of a business sequence and is part of the MCC dual credit program. 

Marketing Essentials Unit I   

The Marketing Concept
Fundamentals and Functions of Marketing
Marketing Plan Market Segmentation
Economic Essentials
Market Oriented Economic Systems
Market Research
The Market Research Process
Product Planning
Sustaining Product Sales
Branding, Packaging and Labeling
Extended Product Features

Unit 2 Sports/ Entertainment Marketing
Sports Marketing
Students will be assigned a local sports team and will create 5 promotional dates, during their team's schedule, then to effectively develop a marketing campaign to
promote and successfully implement their promotions.
Entertainment Marketing
Students will investigate the many segments of the entertainment markets and demonstrate how to successfully market their product or service.

Unit 3 Travel and Tourism Marketing

Working a as a nitch travel agency, students will be broken into groups and choose a destination to market. Students will choose specific target markets then create and develop their trips before presenting their travel packages to would be customers.