PRINCIPLES OF MARKETING
This Principles of Marketing course is more than just learning the basic components of marketing it provides students with fundamental knowledge of how products and brands succeed, fail or become the next great innovative product. Students are introduced early in the course to the functions of marketing by providing them the challenge to market and design t-shirts, for the home coming game, and other sporting apparel to be marketed through out the year. Students will also learn the basics of sales and advertising and how these two functions of marketing influence or buying behaviors and directly impact our marketplace economy.
The second half of the year students will explore different marketing strategies that apply to new marketing mediums such as Sports, Entertainment, Travel, and E-Commerce. Students will accomplish this through the benefit of lecture, hands-on business activities and projects. The course will utilize group and class activities. Other topics include: trends and innovations, product management and careers in marketing. This course may be used as part of a business sequence and is part of the MCC dual credit program.Full Year Course1 credit
Prerequisite:Introduction to Occupations or BA/BCA
Marketing Essentials Unit I
In rememberance of Brett Charneski 2006